Bringing Hope to our Children

ROGZ Academy has the privilege of being a partner to Sophakama Primary School – an under-resourced school in the Dunoon area that counts various children from the ROGZ family amongst its 1500 learners.

We decided to put our weight behind a tried and tested programme with proven results and we joined the Partners for Possibility (PfP) programme. The primary objective is to build sustainable capacity within the school, with the initial focus on leadership development, team building and community involvement. The school principal, Sabelo Makubalo, was paired with a business partner, Irené Raubenheimer for Rogz Academy, for a year of formal training, during which much emphasis was centred around unlocking the potential within the school and community.

Over time, Sabelo and Irené established a relationship of trust and worked with the School Management Team (SMT) to identify strategic goals. A key strategic area was the need to improve Literacy. Books and Beyond, a project team of four, joined with Rogz Academy. We took on the role of implementation agents, and from humble beginnings, we started our morning English literacy programme.

The Rogz Academy Books & Beyond Team was Born

We had no idea what a remarkable journey we were all about to embark on. Besides English Literacy, we realised how much more work there was to be done to reach all the learners in the school and bring about real effective change. We believe the best way to do this is through the teachers. We are now embarking on offering the teachers self and team development and access to training and additional resources in the classroom.


To achieve real sustainable change and create a well-performing school (against measurable standards), with committed staff, that offers real learners an environment of continuous learning.

To achieve this goal and the school’s other strategic goals, the Rogz Academy Books and Beyond team work together with the school to implement appropriate programmes, together with our various partners.

There’s no doubt that we have learnt as much as we have shared on this journey. It is evident that there are no quick fixes to the challenges that the children at Sophakama face, but ROGZ Academy Books and Beyond have made a long term commitment and we are excited about the progress to date. We are delighted at the privilege and opportunity to make a valuable difference in the futures of so many learners and look forward to exploring new ways to improve the lives of our children, our families and our community. At ROGZ Academy Books and Beyond we see this as one more way to BE REAL!

We believe that our model can be taken to all schools in South Africa and have an impact on more South African children.

ROGZ Academy Books and Beyond ... working together to help our disadvantaged children have a hope for their future ... because individual efforts can impact on children’s lives in a real way!

Read more about our Be Real Campaign here