Congrats on a fantastic product and awesome website. I was involved in the pet trade some 12 years ago as specialist pet trade manager for Friskies / Lopis at their head office in JHB. I left them to start a pet shop franchise, with the objective of upgrading the pet industry. I left the industry and I now run a marketing and design business. The pet trade has stayed very close to my heart – which is what prompted this email to tell you that I am really blown away by your brand. Very cool, very refreshing. Well done!